Imagine An Answer

Developed two distinct one-page print pieces for Imagine An Answer (IAA), a non-profit advocating for increased government funding for Pilocytic Low-Grade Astrocytoma (PLGA-JPA) research and general awareness of this rare pediatric brain cancer. Recognizing the diverse audiences at IAA's annual Pumpkin Bash, I crafted targeted messaging for each piece. The first one-pager was designed to resonate with a general audience, including potential donors and policymakers without a healthcare or research background. The copy focused on building awareness of PLGA-JPA, conveying the urgency for research funding, and compellingly articulating the impact of donations. The second one-pager was specifically tailored for healthcare providers and researchers. This piece highlighted the critical need for advanced research on PLGA-JPA and promoted the use of the JHH-NF1-PA1 cell line as a vital tool in these efforts. By employing clear, persuasive language, hard facts and figures, and strategically focusing the content for each audience, these materials aimed to drive both crucial donations and increased scientific engagement in the fight against PLGA-JPA.