Cash App

Developed engaging and educational copy for a series of spec advertisements aimed at demystifying investing and driving adoption of Cash App's investment features. For print, I crafted clear and concise explanations of fundamental market concepts: one ad used a visual approach to differentiate between bullish and bearish market trends, while the other broke down the mechanics and benefits of using a limit order. Expanding to social media, I conceived an interactive Instagram Story that led with a compelling message about wealth preservation through investing, to then drive users to take an investment quiz. The goal of this campaign was to transform potentially intimidating financial jargon into easily digestible information, empowering users to confidently explore the world of investing through Cash App.